Why Microsoft bought LinkedIn for $26 billion, in one word: Cortana - moorejusbut1962

The image preceding says it all: Microsoft played out $26.1 billion to ensure that you'll never walk about into a get together cold again.

Picture a characteristic commercial enterprise trip up: meetings altogether solar day, drinks at night. A proficient salesperson knows their contacts before they step foot in the door. But that goes for coworkers as well: How do you pee-pee them feel comfortable? How do you make them disunite of a team? How make you permit them know whom to approach, both inside and outside the troupe?

All of this usually takes whatsoever effort on your part, or at least a competent subordinate. And that's the role that Microsoft hopes to play, especially with its integer low-level, Cortana, and Office 365.

Right like a sho, Cortana provides some basic entropy about your calendar, suggesting, for example, what time you'll need to leave to arrive at your next meeting on meter. In Microsoft's member ulterior, Cortana will be able to sum in the lead what you need to know about your business relationship, and what information you can exercise to cement a more physical connection, besides. IT sounds insincere, only a good salesperson bequeath tell you that an emotional connection helps seal the manage.

If you're bothered aside the thought of Microsoft's owning more data about you—considerably, you probably should move delete your LinkedIn profile, now. Microsoft already knows your calendar (Outlook), your meetings (Outlook), your coworkers (Delve), your accounts (Microsoft Dynamics CRM), and some of your expertise (Delve). Microsoft calls this the Office Graph.

Microsoft

Here's what Microsoft and LinkedIn see the data they know about you.

For his part, Jeff Weiner, the President of the United States of LinkedIn, said his company envisions a so-called Economic Graphical record, a digital representation of every employee and their take up, a digital record of every speculate that's purchasable, as well every bit every caper and even every digital accomplishment necessary to win those jobs. LinkedIn also owns Lynda.com, a breeding network where you john take classes to determine those skills. Then there's the LinkedIn news feed, where you can keep tabs on your coworkers from a elite perspective arsenic asymptomatic.

Buying LinkedIn brings those two graphs together and gives Microsoft more data to feed into its machine learning and business intelligence activity processes. "If you connect these two graphs, this is where the wizardly happens, where digital work is concerned," Microsoft United States President Satya Nadella said during a conference call.

Microsoft will use the LinkedIn information to empower applications like Delve—which is already part of Office 365. By making Office 365 a more potent application, Microsoft sells more Government agency 365 subscriptions, specifically to enterprises and small businesses—and potentially sells Lynda training subscriptions right aboard. There are already 1.2 billion Office users, and 70 million Power 365 monthly users in job, Microsoft aforesaid. Tot up thereto the 433 million users WHO have already signed up for LinkedIn (though only 105 million actively use it per month) and Microsoft feels look-alike it can make the two networks, together, critical.

Was that synergy really worth $26.1 billion, specially after Microsoft essentially blew $7.2 billionchasing Nokia's handset business sector? Well, think about this: LinkedIn is essentially the Facebook of the business reality, and the whole number repository of most of the world's resumes. You may lie to your friends about whether you like Journey, but very hardly a people lie about their resumes to potential employers. And that's information Microsoft is voluntary to invite out.

Source: https://www.pcworld.com/article/415200/why-microsoft-bought-linkedin-for-26-billion-in-one-word-cortana.html

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